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Chikan Kurti - Aroha

Kashmiri Kashidakari from Aroha

The richness of the textures, the colors, the embroidery - it's absolutely staggering" was what was said about the Kashmiri embroidery at “The Costumes of India” , an exotic , opulent exhibition held in the US as part of the nationwide Festival of India organized by India and the Indo-US Subcommission on Education and Culture as far back as 1985 .

Kashmiri embroidery or kashida is as colorful and as beautiful as Kashmir itself. Embroiders often draw inspiration from the beautiful nature around. The colors the motifs of flowers, creepers and chinar leaves, mango etc. are the most common ones.

The whole pattern is created using one or two embroidery stitch styles The Kashmiri embroidery commonly known with its traditional name Kashida Embroidery is famous for its sheer beauty and has in perfection attained the limits of fantasy and incredulity.

Patterns and colour schemes are magnificently employed in Kashmiri Embroidery by the crafts-man with a mood aligned to the spirit of nature.

AROHA brings to you the world famous “Kashida “ in a plethora of mesmerising designs on chignons , crepes , silk and georgettes for suits , sarees , dupattas and kurtis for the woman of today .And an exotic collection of kurtas and sherwanis for the men who appreciate quality .

The home collection features curtains , bedspreads , lamp shades and kitchen linen ..

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